Audience Worksheet

First, make a list of what excites you and what you are passionate about that you hope to feature on your site. This list could include things related to sports, to your profession, to hobbies, etc…. Try to think of people who would also be interested in these things.

• Reading – audiences both younger (early 20’s) to a bit older (30-40 somethings)
• Trying new cuisine – audiences 25+ who are willing to splurge on cuisine and fine dining experiences
• Travel – audiences looking for adventure and who are open minded, typically anywhere between 20-40

Second, choose three imaginary audience members who are also interested in what you wrote above. Write their “names” and what you imagine their personalities (likes/dislikes, occupation, education level, etc…) below, remember to think about your audience as a diverse group.

1. Jacqueline Morales – the single 30-something mom whose errands are never ending and days are extremely long. Jacqueline has some college experience, but was unable to finish due to having her second child. She is in the medical field, waitresses on weekends, and she cannot wait to get home, eat dinner with her family, put the children to bed and escape into another world in a book every night.

2. William Joel – the Army Veteran who has traveled the world in his eight years of service. Now back in the U.S. he is craving to find a taste of the dining experiences he’s had while stationed in other countries. William has taken an extreme liking to Japanese cuisine, especially seafood. He wants to know where and when he can get his next craving satisfied.

3. Armel Sanchez – the newbie flight attendant. With all the benefits that working for an airline has to offer, Armel wants to know the latest and greatest when it comes to travel. However, with his limited income as a new in-flight crew member, he is curious on how to extend the value of his hard-earned money, without having to jeopardize his travel experiences; Armel loves being “bougie on a budget.”

After imagining your audience members, think about what your main claim (or argument) would be. What do you hope your audience will take away from your site? It can be something as simple as “Wow, this site is very professional” to something more specific like “Wow, this person really knows all about video games and is truly an authority.” Why does your main claim matter?

With my site, I hope it would be somewhere that my audience could feel knowledgeable on the topic, are able to form their own opinions and maybe be influenced to read a specific novel, or try a new type of food, or travel to a new location. I hope my audience can agree that my site provides adequate tips on said subject. My main claim matters because my goal is to have my audience return. I want to create a loyal audience who would want to return to my site for new information as I create new posts.

Finally, go back to your WordPress theme. After thinking about your audience and argument, are you satisfied with the theme you chose? If yes, why? If not, what theme should you install instead?

I am not at all satisfied with the original theme I chose. This theme is more so giving off a bright techy vibe, where it might be more useful for someone utilizing their site for videogames, art or anime. It does not flow well with the type of audience I am trying to reach out to. I’ve installed “Elegant Writer” instead, because it has a minimalistic touch and it looks to be very straight to the point, which is what I personally look for in any given site.